Gaye Anderson, Co-Founder
Gaye Laub Anderson is the co-founder of Mineral Resources International, Inc. She and her husband, Hartley, were the first to sell food grade mineral and trace mineral supplements using minerals harvested from Utah’s Great Salt Lake. They first started in business in 1968. The inspiration for their idea and new business was a serial news column called “The Worry Clinic” written by Dr.George W. Crane, which advocated the health benefits of minerals and trace minerals found in sea water.
“Over 45 years ago, Hartley, my husband and sweetheart, and I embarked on a new and unexpected adventure selling Great-Salt-Lake-based mineral supplements,” recalls Gaye. “At that time, nutrition was such a new concept that enriched bread—like Wonder Bread(R) —was considered health food. When people learned that we were selling mineral supplements from Utah’s Great Salt Lake, we were greeted with skepticism and, at times, ridicule.” Hartley and Gaye began selling their first product, Inland Sea Water® in health food stores across the U.S. in the late 1960’s. In addition to launching and managing a new business with her husband, she raised a family of six sons and one daughter. At the time of his passing, Hartley and Gaye had been married for 56 incredible years. Gaye remains an active contributor to MRI, and most days, you will find her at MRI’s offices. She is still involved with MRI and serves as a board member. Gaye is a wonderful grandmother to 32 grandchildren and has 21 great-grandchildren and counting.
Bruce Anderson, President and Chief Executive Officer
Bruce is the fifth son of Hartley and Gaye Anderson. Bruce developed leadership skills early in life. He became president of the trace mineral business in 1986 at age 22. He helped grow the family of businesses from ten employees to over fifty at times. Bruce has also served as president of MRI the majority of the time since its inception. While serving in a leadership capacity, Bruce has traveled extensively domestically and internationally, meeting with customers and giving inspirational lectures to large audiences. He has worked with all aspects of the company such as marketing, production, quality, accounting, finance, business development, and legal.
Bruce was elected Weber County Commissioner in 1995 and served for four years. He has served on more than 16 government, community, or company boards. Further, Bruce was elected as Chairman of the Weber County Commission, Chairman of the Weber Area Council of Governments, Vice-Chairman of the Wasatch Front Regional Council, and Treasurer of the Rocky Mountain Nutritional Foods Association. Bruce speaks fluent Spanish and enjoys conversing with several Spanish-speaking employees.
MRI has seen great success internationally, working with MRI’s partners selling MRI’s products via network marketing. Recently, Bruce has worked to develop a new division of MRI, Ionique, which sells MRI products via network marketing. Bruce Anderson has been married for 32 years to Susan, has six children and 3 granddaughters. He enjoys skiing, camping, the outdoors, and being involved in the political process. Bruce has volunteered for many years in the Boy Scouts and other community programs.
Rhonda Anderson Lauritzen, Executive Vice President
Rhonda Anderson Lauritzen is the Executive Vice President of Mineral Resources International, and is the youngest child of Hartley and Gaye Anderson. She grew up in the family business, attending trade shows as a young child then working production in junior high and in the office as a teenager. She completed her undergraduate work at Weber State University while working as General Manager, and also finished a graduate paralegal program from the University of San Diego. She got her MBA from the University of Utah and then returned for a stint as CEO. During that time, one of her proudest accomplishments was working on the team that launched the elete electrolyte brand. But getting along with a big family is sometimes stressful, so Rhonda ventured out on her own for a number of years. During that time she was successful in serving as Marketing Director and Vice President for Student Services at the Ogden-Weber Technical College. In 2012 she published the MRI family business saga, Every Essential Element. That experience was so transformative she began helping other people write their life stories. The Anderson family mission was never far from her heart, however, and she returned in 2019. “It just feels right to be home,” she says.